The Story

I tend to say "we" and "our" a lot because I am not in this alone. My rock of a husband acts as a sounding board for all of my crazy ideas, strategies and concepts—you should probably buy him a beer if your paths ever cross.

In early 2014 the idea for McAlpin Creative was born. Having worked in corporate America for half a decade as a marketing professional, I was beginning to feel as though I was running towards someone else's finish line. Never quite determining what my own end game was, I found myself becoming complacent in an exciting career, which—now correct me if I'm wrong—is no place for a 20-something creative. 

Out of frustration, a desire to grow both personally and professionally and a realization that businesses were neglecting their brand because of a lack of resources, I decided to step out on a limb.

I honestly believe that everyone has the propensity to leave their mark. It is just a matter of figuring out what you want that mark to be, and running after it full-force until you just can't run any more.

At the same time that I was feeling a desire to help businesses develop their brand and dive head-first into the content marketing world, I realized that businesses were not the only ones who needed a little TLC. 

In an age of branding, digital marketing and social engagement overload, it is amazing the extent of which personal brands are neglected. From poorly crafted resumes to overly-transparent public profiles, our personal brands are at an all-time low, which does very little for the career-pursuing professional—trust me.

And so McAlpin Creative was born. A place where legends are cultivated and brands are nourished. Let's chat about how I can help you or your business take the next step towards success today!

What I specialize in:

  • Branding
    • Brand auditing
    • Brand development (personal & professional)
    • Brand guide development
    • Online reputation management
    • Brand awareness consultation & strategy
    • Conversation management (social & review sites)
    • Social cleanup (optimization of social sites based on brand standards)
    • Competitive analysis
  • Content Marketing
    • eBook writing & design
    • Blog writing
    • Social media management
    • Social media content development
    • Social media optimization
    • Search engine optimization & auditing
    • Email campaign development
    • Content marketing strategy
    • Website auditing
    • Website writing