I tend to say "we" and "our" a lot because I am not in this alone. My rock of a husband acts as a sounding board for all of my crazy ideas, strategies and concepts—you should probably buy him a beer if your paths ever cross.
In early 2014 the idea for McAlpin Creative was born. Having worked in corporate America for half a decade as a marketing professional, I was beginning to feel as though I was running towards someone else's finish line. Never quite determining what my own end game was, I found myself becoming complacent in an exciting career, which—now correct me if I'm wrong—is no place for a 20-something creative.
Out of frustration, a desire to grow both personally and professionally and a realization that businesses were neglecting their brand because of a lack of resources, I decided to step out on a limb.
I honestly believe that everyone has the propensity to leave their mark. It is just a matter of figuring out what you want that mark to be, and running after it full-force until you just can't run any more.
At the same time that I was feeling a desire to help businesses develop their brand and dive head-first into the content marketing world, I realized that businesses were not the only ones who needed a little TLC.
In an age of branding, digital marketing and social engagement overload, it is amazing the extent of which personal brands are neglected. From poorly crafted resumes to overly-transparent public profiles, our personal brands are at an all-time low, which does very little for the career-pursuing professional—trust me.
And so McAlpin Creative was born. A place where legends are cultivated and brands are nourished. Let's chat about how I can help you or your business take the next step towards success today!
What I specialize in:
- Brand auditing
- Brand development (personal & professional)
- Brand guide development
- Online reputation management
- Brand awareness consultation & strategy
- Conversation management (social & review sites)
- Social cleanup (optimization of social sites based on brand standards)
- Competitive analysis
- Content Marketing
- eBook writing & design
- Blog writing
- Social media management
- Social media content development
- Social media optimization
- Search engine optimization & auditing
- Email campaign development
- Content marketing strategy
- Website auditing
- Website writing