Branding (Why Design + Development are not the same thing)

Something I say [probably WAY too often] is that your brand precedes you. Your brand is what people think about when they hear your name, what makes people hire you, buy from you and work with you. Your brand is your identity. But too often I see clients, friends and coworkers stripping "branding" of its elements in favor of simple design—but branding is so much more.

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